VALUED PARTNERS IN BIOPHARMACEUTICALS AND MEDICAL DEVICES

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A Few Words About Us

The Goffin Consultancy was founded in 1999 to provide evidence-based health economics and data review for the healthcare industry. We are a team of experts with long experience in the biopharmaceutical and medical device sectors

We understand the continuous need to prove the value of your products across all healthcare systems

We provide strategic and tactical advice as well as hands-on assistance on:
  • Clinical and regulatory affairs
  • Medical affairs
  • Patient/market access
  • Commercial and strategic communications
We aim to build rapport and strong working relationships based on trust with our clients to deliver successful outcomes

How we work

With our focus on global healthcare business, we aim to help clients establish leadership in key therapeutic areas, build and nurture their brands, and create and sustain strategic relationships across all functions. We provide highly valued expert counsel on complex issues which require depth of knowledge, an understanding of multiple stakeholders and a creative strategic approach

Patient / Market Access

We understand the requirements for, and can undertake a fully collaborative plan involving, marketing, health economics, medical, policy, advocacy relations and communications, aligned with commercial objectives and the requirements of individual healthcare systems.
Our approach encompasses both the classic approach and newer paradigms

  • Trial design and generation of outcomes data
  • Patient activation
  • Involvement of non-clinical decision makers
  • Policy analysis and implementation national strategic targets
  • Environment mapping and partnership engagement
  • HTA/budget impact analysis
  • Corporate responsibility
Strategic / Public Relations

A focus on global healthcare business, to help clients establish leadership in key therapeutic areas, build and nurture their brands, and create and sustain strategic relationships across all functions. We provide highly valued expert counsel on complex issues which require depth of knowledge, an understanding of multiple stakeholders and a creative strategic approach.

  • Strategic commercial PR
  • Category leadership
  • Advocacy relations
  • KOL development
  • Market-shaping strategies
  • Issues preparedness
  • Experience in rare diseases and biosimilars
  • Professional media relations
Clinical Development

Expertise in all aspects of clinical trials, including planning, organising, implementing, leading, controlling, and reporting Phase I?IV studies with innovative drugs, biologics, and devices.

  • Global clinical development strategy
  • Assess clinical trial programme feasibility
  • Review scientific proposals
  • Third party vendor selection and management
  • Experience in drugs for rare diseases and biosimilars
  • Post-marketing surveillance
  • Registries
  • Regulatory support
  • Strategic Fit
Medical Affairs

The role of Medical affairs is rapidly evolving and is critical for the successful development and launch of medicinal products and medical devices.requiring a unique set of competencies to navigate the changing healthcare landscape. Medical affairs functions are essential to deliver maximum value of the asset from Phase I onward.
Developing and managing relationships with key stakeholders

  • Publication strategy
  • Developing relevant medical education programmes that can impact clinical performance
  • Answering questions on product safety and efficacy
  • Giving input into clinical, marketing and HTA development
  • Acting as the interface between the company and the medical and patient communities

Team

We understand the continuous need to prove the value of your products across healthcare systems

Ellen Sarewitz MA (Cantab)

Communications

An award-winning leader in the global healthcare arena with a first-class track record gained in the pharmaceutical, biotech and not-for-profit sectors, Ellen delivers integrated results-orientated services to a wide range of clients in both major and emerging markets, including the Middle East, Africa and Eastern Europe.

She combines authentic market insights and an empathetic approach with deep experience. She has delivered impactful strategies across medical affairs, patient access and public relations, from early clinical development of innovative technologies to product launch and lifecycle management in therapy areas including oncology, endocrinology, cardiovascular disease, inflammatory diseases, CNS and critical care medicine. She works with clients to achieve category leadership in new disease areas and helps build strategic relationships with patient and scientific organisations.

Ellen offers strong a team management skills and expertise in brand planning, market shaping strategies, strategic communications and partnership planning, market access, and issues preparedness. She is based in Herefordshire, UK, and is a Fellow of the Royal Society of Medicine and a member of the Healthcare Communications Association.

Dr Richard Phillips MBBS DipPharmMed MBA

Market Access/Medical Affairs

Richard qualified in medicine at St Mary's Hospital Medical School, now Imperial College in London. After several posts in the NHS, he joined Pfizer as a medical advisor responsible for rheumatology and infection. After obtaining an MBA from Kingston Business School, he set up the Outcomes Research Group at Pfizer. In 1999, he founded the Goffin Consultancy to provide evidence-based health economics and data review for the healthcare industry. With over 30 years' experience in the pharmaceutical industry, his clients have ranged from start-ups to blue chip pharmaceutical companies as well as OTC companies, medical device companies and private equity houses wanting to review potential investment opportunities.

Richard has worked in a variety of conditions including Alzheimer's disease, MS, infection, cardiovascular disease, gastrointestinal disease, cancer and arthritis

He brings a wide background in clinical studies, economic analyses and meta-analyses following over 30 years in the pharmaceutical industry as well as wide experience in presenting clinical and health economic studies both in print, at symposia and for training purposes. He has worked with several companies in the medical affairs, health technology assessment, pricing and reimbursement and market access fields. He is the author of numerous market, data and literature reviews and core-value documents as well as several publications

Richard is based in darkest Kent, near Canterbury, UK

Mauro Placchi Dott. Chimica, MSc

Clinical Development

Mauro is a clinical development consultant with 25+ years' experience in early to late phase development with major pharmaceutical companies and contract research organisations including Pfizer, Merck Serono, European Organisation for Research and Treatment of Cancer and Quintiles. He developed clinical studies in more than 20 indications in various therapeutic areas including multiple sclerosis, psychiatry, oncology, dermatology and infectious diseases. He is detail oriented, dedicated and skilled in all aspects of Phase 1 to 4 clinical trials including planning, organising, implementing, leading, controlling and reporting.

He led international teams of up to 40 for more than 50 projects and achieved primary results for 6 Phase 2 and 6 global Phase 3 pivotal studies. He delivered complex clinical projects performed in Europe, Russia, Africa, India, Australia, North and South America with GCP/International Committee on Harmonisation standards. He worked across multiple technology platforms, including small molecules, therapeutic proteins, monoclonal antibodies and devices and in differently targeted environments, including prescription drugs and consumer products.

Mauro is based in Brussels.

We would love to talk to you about what we do

You can contact us by any of these methods

Riding House,
Bossingham Road
Canterbury
Kent CT4 6AZ
United Kingdom

+44 (0)1227 709220

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